OxyGeneration is a private, purpose-built 14 seat Hyperbaric Oxygen Therapy (HBOT) clinic operating in Galway city. There is growing evidence that HBOT treatments have anti-inflammatory and antibacterial actions and is known to promote healing . There are relatively few treatment centres in Ireland and the UK and the treatment is not widely known or understood so this was a unique project requiring careful design and marketing.
Due to the special nature of the project and its broad application to various treatments from health and beauty to sports injuries to more serious life transforming medical issues my goal was to initially create a non-specific look and feel that wasn’t going to intimidate any curious or prospective clients. Focusing on the well-being benefits and the potential sports injury treatment benefits was a generic way to introduce the treatments and introduce a visual language that could be expanded as the marketing team pushed promotion into other areas.
2017 – 2018