dna nightclub and venue

Branding and creative direction
dna 1363mm x 2420mm lightbox for entrance stairs
dna 1363mm x 2420mm lightbox for entrance stairs

Club artwork

I was asked to create over 20 large scale lightboxes that would help give the club it’s look and feel. After presenting several ideas and directions the management team picked several styles including a graphic style borrowed from French design and photography pioneers Helmo from 2006 and use of the logos colour gradient over industrial themes and faces. This artwork gave the club a unique look and feel to anything else in the city.

dna stairwell lightboxes
dna stairwell lightboxes 1550mm x 1350mm
dna VIP area lightbox
dna 1930mm x 1530mm VIP area lightbox
dna bench seating lightboxes
dna bench seating lightboxes 1972mm x 470mm
dna 'speakers' lightbox
dna 'speakers' lightbox
dna 'lips' bench seat lightbox
dna 'lips' bench seat lightbox 1990mm x 575mm
dna dancefloor lightboxes
dna dancefloor lightboxes 990mm x 930mm
dna 'Dance the Night Away' lightbox
dna 'Dance the Night Away' lightbox
dna lightbox plans and sample designs
dna lightbox plans and sample designs
dna lightbox designs

Further branding and identity work

The list of design requirements from the new club was exhaustitive: launch posters and invites, social media graphics, menus, digital screens, club night designs, marketing material, game concepts, app screen design, large scale vinyls, windbreakers, t-shirts and attire and in-club table top advertising among many items.

dna A5 table toppers with in-house promotions
dna A5 table toppers with in-house promotions
dna digital promotional screen design
dna digital promotional screen design
dna 'Ace of Clubs' customer game promotional A2 poster
dna 'Ace of Clubs' customer game promotional A2 poster
dna 'Ace of Clubs' customer game promotional playing cards
dna 'Ace of Clubs' customer game promotional playing cards
dna A5 cocktail menu
dna A5 cocktail menu
dna opneing night invitations (left) and promotional jacket tags (right)
dna opneing night invitations (left) and promotional jacket tags (right)
dna A2 promotional posters
dna A2 promotional posters
dna A5 promotional tent cards
dna A5 promotional tent cards
dna wayfinding signage design
dna wayfinding signage design
dna digital screens
dna digital screens