Doire Feá

Branding and creative direction

Background

Doire Feá is an exclusive new development of 3, 4 & 5 bedroom family homes located in the heart of Moycullen Village, just 10km west from Galway City. Kilrainey Woods forms the backdrop to this niche development of only 50 homes. Phase 1 due to be launched in Autumn 2018.

The Work

Doire Feá means ‘Beech Grove’ in Irish. Due to the semi rural nature of the development and its proximity to native Irish woodland I focused on using the leaves of the tree that would represent the name of each type of house. The cover was produced to conjure up an emotional attachment to living close to such a beautiful part of the country. All maps and plans were made from scratch to suit the colour scheme and mood of the brochure. The logo was based on a 10-year old working older version that I inherited and which I updated and modernised.

Date

2017– 2018

Skills

Concept
Branding
Creative Direction
Design

Doire Feá Logo and branding scheme
Doire Feá 16 page brochure
Doire Feá 16 page brochure
Doire Feá large format 8ft x 8ft signage
Doire Feá large format 8ft x 8ft signage
Doire Feá large format signage
Doire Feá large format signage
Doire Feá wayfinding finger signs
Doire Feá wayfinding finger signs
Doire Feá newspaper advertisement
Doire Feá newspaper advertisement