McD’s

Branding and creative direction

Background

McD’s is a large home and garden retailer with big ambitions based in Loughrea, Co. Galway. Wanting to move away from their old fashioned and budget yellow and red logo and branding they came to me looking for a fresh, modern and more premium look.

The Project

McD’s is a Galway gardening and home store with big ambitions. Wanting to move away from their old fashioned and budget yellow and red logo and branding they came to me looking for a fresh, modern and more premium look. Looking at the problem holistically I designed a branding system for them with a visual language that would work everywhere for them from point-of-sale to digital marketing.

Date

2017 – Present

Skills

Concept
Creative Direction
Graphic Design
Branding

McD's Branding Guide
McD's A4 letterhead and business card
McD's A4 letterhead and business card
McD's A4 in-store price displays
McD's A4 in-store price displays
McD's in-store signage
McD's in-store signage
McD's Opening Hours signs
McD's Opening Hours signs
McD's in-store signage
McD's in-store signage
McD's outdoor signage
McD's outdoor signage
McD's spring promotion billboard
McD's spring promotion billboard
McD's spring promotion billboard
McD's spring promotion billboard
McD's outdoor price corriboards
McD's outdoor price corriboards
McD's uniform concepts
McD's uniform concepts
McD's Christmas prmotional billboard
McD's Christmas prmotional billboard
McD's Christmas promotional billboard
McD's Christmas promotional billboard
McD's Christmas promotional newspaper advertising
McD's Christmas promotional newspaper advertising
McD's Christmas tree promotional A1 posters
McD's Christmas tree promotional A1 posters