OxyGeneration

Branding and creative direction

Background

OxyGeneration is a private, purpose-built 14 seat Hyperbaric Oxygen Therapy (HBOT) clinic operating in Galway city. There is growing evidence that HBOT treatments have anti-inflammatory and antibacterial actions and is known to promote healing . There are relatively few treatment centres in Ireland and the UK and the treatment is not widely known or understood so this was a unique project requiring careful design and marketing.

The Project

Due to the special nature of the project and its broad application to various treatments from health and beauty to sports injuries to more serious life transforming medical issues my goal was to initially create a non-specific look and feel that wasn’t going to intimidate any curious or prospective clients. Focusing on the well-being benefits and the potential sports injury treatment benefits was a generic way to introduce the treatments and introduce a visual language that could be expanded as the marketing team pushed promotion into other areas. 

Date

2017 – 2018

Skills

Concept
Creative Direction
Design
Branding

OxyGeneration Logo
OxyGeneration Logo
OxyGeneration Stationary
OxyGeneration Stationary
OxyGeneration Folder
OxyGeneration detailed website wireframe
OxyGeneration detailed website wireframe
OxyGeneration app icons and splash screen
OxyGeneration app icons and splash screen
OxyGeneration DL Brochure
OxyGeneration DL Brochure
OxyGeneration Magazine Ad
OxyGeneration Magazine Ad
OxyGeneration Ad
OxyGeneration Ad
OxyGeneration Opening Night Invites
OxyGeneration Opening Night Invites
OxyGeneration Information Cards
OxyGeneration Information Cards
OxyGeneration Concept Sponsorship ad
OxyGeneration Social media Assets
OxyGeneration Social media Assets
OxyGeneration Concept ads
OxyGeneration Concept ads